Leading Edge Consumers & Customers

Understanding the consumer need is elementary to what we do. Our belief is that for consumer understanding to stick you need to make it living and you need to bring the team on the journey. We are not about power point presentations that gather dust in drawers. Our work takes us from the boardroom to the high street via home. We are interested in what drives the unmet need and exploring ways to get close to consumers to allow us to articulate a need that demands attention. What sets us apart is the ability to wander out of the box whilst remaining true to the category context - ensuring we record and leverage consumer needs that work for your business.

Eyes on the World: X-category Technology Stimulus

Eyes on the World works on the principle that somebody somewhere has solved the problem you are trying to solve. We give you an insight into how to cherry pick great ideas and thinking from elsewhere and apply them to your business. Each Eyes on the World programme is completely bespoke focusing on a systematic approach to analysing patent product development and new business/service ideas. By engaging with new and exciting ideas/technologies and services that have solved problems in other worlds that could deliver real competitive advantage in your field. Having this knowledge can give you:

• A peek to what is coming and how it might be an opportunity or threaten your business.
• An understanding into what technologies/assets you have that may have the potential to be exported elsewhere.

Network of Outside Experts (direct, analogous, wildcard)

We work with a network of Happen Expert Friends globally from the worlds of technology, Silicon Valley, academia, advertising and more to give fresh and new perspectives on your challenge. Recent additions to projects have included Nutritionists, DJs, Cookery Teachers and even a Butler.

Contact Mark Cowan to learn more about Research with Impact