Our FIRE^® framework, which uses fresh consumer insight and foresight into the future to lead the effort, ensures ideas are rooted in real needs. It represents the cutting edge result of 15 years of continuous improvement of the best insight-led methodologies out there.

We implement FIRE^® projects with the world’s most innovative businesses across a wide range of categories in FMCG, and Professional Services which keeps us on our toes and ensures our perspectives are broad. We are proud to be nominated preferred Innovation/Insight supplier at Reckitt Benckiser and Arla, who are leaders in their category.

Our clients not only ask us to design and facilitate their innovation programmes, but also to train them in our methodologies as well. Since implementing our insight-led innovation framework, these businesses have generated over $300M in incremental revenue in the past three years alone.

The key components of the FIRE^® framework:

• Focus Is about scoping the work ahead by asking the right questions, identifying gaps in knowledge and gathering initial clues. Reframing the business question into the consumer’s world.
• Immerse Is a about getting a fresh look into what may seem obvious. Gathering clues from varied sources of data as well as immersion in the consumers’ world from multiple perspectives.
• Reveal Is about using creativity to break apart pre-conceptions about how consumers operate and revealing “hunches” and “insights” about hidden needs, wants and desires.
• Exploit! Is about using the insights to create business opportunities through evolutionary and revolutionary new products, services, claims, copy and communications.

Contact Mark Cowan to learn more about FIRE^® Insight-led innovation

Foresight Innovation

Happen is one of the global innovation pioneers in Foresight Innovation. We understand for organisations to be successful they need to marry today’s customers needs with the anticipated needs of tomorrow. We are now working with global organisations to rethink their long-term approach to innovation and planning.

We have shaped an innovation framework which anticipates:

• Significant generational changes over the next 5-25 years as you acquire new customers with new needs.
• Changing landscapes in markets where you operate from a political, economical, environmental, sociological and legal perspective.
• Shifting trends and the impact those trends will have on your customers.
• The need to renovate, create and acquire existing and new brands, products and services in line with future needs.
• Manufacturing CapEx planning years into the future, understanding how assets need to evolve with market needs

Contact David Walker to learn more about Foresight Innovation at Happen^®