Some brands' heritage is so strong they've slowly but surely become synonyms for their category. Think Coke, Google, Hoover... Peijnenburg! Happen is proud to be working with this legendary Dutch brand, makers of the classic 'ontbijtkoek' which is so deeply engrained in Dutch culture that even Google translator doesn't really know what to call it. The company slogan, "Happen naar Peijnenburg" is a reminder this cooperation was long overdue :-)