"Slapping 'New Formula' or 'Improved Recipe' onto an existing product label is the innovator's equivalent of writer's block."
Happen® 



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Mark Cowan PDF Print
Written by Mark Cowan   
Mark

Co-founder of Happen, Mark has over 12 years experience in the marketing and innovation arena. Passionate about consumer insight and leveraging untapped opportunities for brands and companies. Mark has considerable experience of creating innovation programmes which deliver impact on the bottom line.

Recent client work includes engagements with Ministry of Sound, Twitter, Woolite, Vanish, Harpic, Bombay Sapphire, Mortein, Goldenfry Foods, Oxford Said Business School, Flor Fabric Softener and Dettol.

Mark Cowan

Mark is fluent in business French and outside of work, he is a passionate sports fan and foodie, his claim to fame is that he runs London’s first ever Indian Spice tour; which is a walking tour of Brick Lane and Wembley spice markets, ethnic shops and temples.

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