Read all about how Happen is working with the Rugby Football League to engage fans and the sports media in order to build a successful marketing strategy for the sport.

A recent stream of work we've been doing on shopper insight & smarter retail concepts with Reckitt Benckiser has been picked up by Marketing Week.

Read the online copy of the article here and get in touch with Mark Cowan to learn more about how we can help leverage shopper insight. 

In an industry that has, and will continue to, experience dramatic structural shake ups in recent years, law firms are increasingly looking for ways to stand out from the crowd and differentiate theirselves against the competition.  Being ‘different’ is very high up on the wish list of the leadership teams of most law firms at present. Management committees know that the market is tough, and that a lot of other law firms of the same size offer the same services at about the same price for that firm’s ‘weight class’. Genuinely fresh ways to defend and increase market share are thin on the ground.

Happen joined Arla on an ambitious journey a while ago which is now making a stir in the dairy category. Ambitious, as always with Arla, as they set their eyes on succeeding in a low involvement, low interest dairy category: UK Cottage Cheese. What we helped them do? Make it high involvement, high interest, by helping them create consumer validated propositions that match occasions, fulfil real needs and are simply more exciting. The Grocer writes: "[...] initially 7,000 tonnes annually, giving it a 50,5% share of the own-label cottage cheese UK market, aiming to increase production to 10,000 tonnes by 2012".

A warm welcome back to the Coca Cola Schweppes' team, with whom we're engaging on another exciting journey!

Reckitt Benckiser has posted an amazing set of 2nd quarter results, beating all expectations... guess who they're working with on innovating their power brands? Read the full story.

Get in touch with Mark Cowan to learn more about how we help clients like the Reckitt Benckiser teams.

We're in the Financial Times! Read about our insight-led innovation approach (and consumer work in particular) in the weekly column by Mike Southon. He's co-author of the 'Beermat' entrepreneur bestsellers and a Friend of Happen. Read the article online here.

We're very proud to announce that the Bakery category team at M&S has chosen Happen and Winkle.  M&S is greatly respected with a reputation based on quality, value, service, innovation and trust. We are all very excited to have the opportunity to work with the M&S team and this iconic retail brand.

Every now & then we get the opportunity to work on innovating brands with fabulous equity and history, that's why we're very proud to announce AskJeeves has chosen happen!

We're very proud to let the world know we'll be engaging with another great team at Reckitt Benckiser, now that the Nurofen team have chosen for Happen® and Winkle®.

Get in touch with Mark Cowan to learn more about how we help clients like the Nurofen team.

We're very proud to announce that the Gaviscon team at Reckitt Benckiser have chosen Winkle® and Happen® for a significant global project. Again RB helps us raise the bar - the challenge is all ours.

Happen® is preferred supplier for innovation projects at Reckitt Benckiser

Extending a very warm welcome to Ben Chatfield and Owen McCabe who joined Happen this week. Both Owen and Ben have a long history of working with us on areas as varied as music, gravy and stain removal. They both bring a wealth of knowledge and an unparalleled level of marketing experience on the client and agency side with specific skills in planning, strategic marketing, youth marketing and new ventures/business plans.

Another snippet of exciting news - Danone's global team for Baby Nutrition has chosen to work with us. As a strong leader in their category, the challenge is all ours to push them even further ahead of competition.

Some brands' heritage is so strong they've slowly but surely become synonyms for their category. Think Coke, Google, Hoover... Peijnenburg! Happen is proud to be working with this legendary Dutch brand, makers of the classic 'ontbijtkoek' which is so deeply engrained in Dutch culture that even Google translator doesn't really know what to call it. The company slogan, "Happen naar Peijnenburg" is a reminder this cooperation was long overdue :-)

Next time you're in the Happen Hub, we'll make sure to welcome you with lovely fragrances from Happen's latest new client: Airwick. We'll be working with them on new things, not to be discussed in public of course.

Get in touch with Mark Cowan to learn more about how we help clients like the Airwick team.

Becki joins Happen having worked with some of the world’s leading brands including Sky, Virgin, Procter & Gamble, Samsung, E45, Merck, Sony BMG and Sainsbury’s. An honours graduate in Psychology and Marketing Management, Becki has been fascinated with the study of human behavior from an early age. Having started her career working for public relations consultancy Hill and Knowlton, Becki developed and implemented creative communication campaigns and strategies across FMCG, health care, beauty and technology accounts.

Following last year's highly successful launch of Sanex Zero% across Europe, we're proud to announce Sara Lee's other European Body Care brands (Radox, Duschdas, Badedas & Monsavon) have picked us to help them populate their innovation pipeline. More news foaming soon.

Get in touch with Costas Papaikonomou to learn more about how we help clients like Sara Lee's shower gels teams.

Proud to announce that Happen was awarded 'preferred supplier' status for innovation programs at Reckitt Benckiser. It is a very short list to be on.

A big honour and the challenge is all ours!

Sharing our profound disliking of small furry rodents with the best possible partner, welcoming America's #1 Mouse Killer d-CON®! Another intriguing brand and equally challenging project.

Get in touch with Mark Cowan to learn more about how we help clients like the d-Con team.

Cadbury Japan has chosen to work with Happen, we are very proud to say. After having joined Cadbury US and Europe on some very challenging projects, we really excited about this new engagement. And that's about all we'll say right now. :-)

A warm welcome to Vijit Singh, the latest talent to join the Happen team!  

Vijit comes to Happen having previously worked in innovation, management within the economic development arena, management consultancy and enabling ventures great and small to start-up, grow and secure capital.

Starting out at Hutchison Whampoa, Vijit has several years’ cross-functional and cross-cultural experience working globally for organisations from the public, private and third sectors. He has worked with leading organisations and brands from fashion, retail, high technology, banking, hedge funds, venture capital, media, professional services, food and pharmaceuticals to FMCG – including a number of high-profile launches. 

Johnson & Johnson have chosen to work with us on an upcoming innovation project. That's all we can say now, maybe we can say more later. Hush hush!

A warm welcome to the latest talent to join the Happen team! Chris began his career running dance music events in Australia while he completed a business marketing degree. Upon graduating, Chris worked as a brand manager at L’Oreal for a year before travelling overland across New York, Peru, Bolivia, Argentina and Brazil. Chris ended up in London and began working as a marketing assistant at Sony BMG and later the marketing agency Geronimo.

Read more about Chris in his online bio.

For the second time, we're very proud to be working on a new global innovation effort with Mortein. We'll be raking up more airmiles in a shorter time than any other project before, warping timezones with our bare hands.

Get in touch with Mark Cowan to learn more about how we help clients like the Mortein team.

Very proud to post the message Cadbury chose to work with Happen again, on ever more strategic innovation projects. The objectives are hush-hush as always, so little more to say than at the previous occasion we were invited to help them.

Wondering who that mysterious professional is, hiding behind an over-sized cappuccino? It's Sara Adams, whom we welcome as the newest agent on the Happen team. She's been working in innovation projects across the globe for over a decade, helping clients in many different categories achieve breakthough results. What's more, she's multi-lingual and will confidently dissect your brand in Spanish, Portuguese, French and English.

In her spare time, she loves nothing better than indulging in café culture, and watching the world go by – fuelling her fascination and curiosity about life, people and places. Welcome Sara!

Again, Reckitt Benckiser has posted an amazing set of 4th quarter results... Vanish Intelligence up there pushing profits up. Guess who they're working with on innovating their power brands? Read the full Bloomberg story on their 4th quarter results.

We've been working with Samantha Hughes for what seems like forever, she's been our secret ally in finding consumers to talk to for many of our projects over the past years. And we're so happy that she agreed to become one of our agents! Sam will be joining Hans on our new Winkle™ team, browsing user-groups, phone books and lifting rocks to identify, track down and recruit the consumers & lead-users we most want to speak to for our clients.

Hans Lingeman has joined our ranks and we'll be putting him to work right away. Or maybe it's the other way around? Hans is leading our new Winkle™ team, which will work in parallel to Happen, winkling out intriguing nuggets from our clients' markets. Hans has been working on the avant garde of online market research since the mid-nineties and we're really excited about him joining us on our adventure to conquer the universe make innovation happen across categories, countries and cultures.

We're glad to say he hit the ground running and we'll be posting more on this soon via 

We've been invited to join Cadbury's chewing gum innovation teams in the US to join them in two streams for developing new ideas. It's all rather tip-top secret so that's about as much as we'll post here.

For those of you who only know Cadbury for their chocolates, you'll be surprised to know you've probably been chewing their gums too.