Dan is CEA of Happen Amsterdam. He is a recent joiner to the Happen team, having previously been a group board director of the Clear group and CEO of Clear NL.

Dan has spent his career at the forefront of consumer-led innovation and brand strategy. Having originally trained as a qualitative researcher, a restless hunt for new insights into consumer behaviour and cultural norms remains a defining quality of his approach and way of working. He has successfully led global insight, strategy and innovation projects for a hugely diverse set of clients, spanning fmcg (for clients including Colgate-Palmolive, Sara Lee and Unilever), financial services (ING and Natwest), fashion (Levi's and Dockers) and consumer electronics (Philips, LEG and Electrolux).

Dan has been based in the Netherlands for the past ten years – focusing on winning through successful cross borders insight and concept generation. Project work has taken him to unpick consumer behaviour in most corners of the globe! He is a graduate in Modern History from the University of Oxford – but nowadays his historical interest extends as far as a passion for museums, historical novels and British period drama.

When not working, Dan loves spending time with his wife and young family and exploring the mountains of Europe on his racing bike.

Contact Daniel now