Vanessa has a knack for discovering consumer patterns and habits across Digital and Social Media and has designed digital strategy for a number of businesses across a range of industries that include Reckitt Benckiser, Nestle, and Air Miles. Applying her background in Media Planning, she identifies competitive landscapes and consumer trends, laying the framework for insight generation.

Vanessa earned an Honours Bachelor Arts from the Media, Information and Technoculture program at the University of Western Ontario. Vanessa puts her knowledge of public perceptions of advertising and media psychology to good use.  As part of her honours degree, she explored the significance of government funding and the resulting impact it has on fostering an iconic Canadian television culture.

In her spare time, Vanessa is an avid athlete and enjoys running and cycling. In 2011, Vanessa competed in her first Olympic-distance Triathlon. She is also very active in the rowing community, coaching competitive rowers between the ages of 15 – 18, providing her crew with foundational skills in technique, nutrition, and competition strategy.

Get in touch with Vanessa now.