Samantha heads up our consumer and professional recruitment’ - which means she scours the globe looking for those often hard to find people that add real value to innovation projects. She is constantly lifting rocks to identify, track down and recruit the people we most want to speak to. Once she’s found the right people, she is then instrumental in co-ordinating them and managing the associated logistics throughout a project so you can be sure that every interaction runs smoothly and successfully.

Sam’s approach is often very creative – she’s even appeared on an Indian radio station to find people for an online lead user community on ethnic food. If she can't get you the respondents you are looking for, no one will! Sam originally started out in retail management as a graduate trainee with WH Smith. Her flair for creativity and curiosity led her to marketing, sales and research roles for blue chip companies such as Orange, Canon UK, Price Waterhouse and Scottish Newcastle. More recently, she has worked in research on the agency side. Outside of work, she enjoys regular gym sessions, has a love of painting and is currently undertaking intense German lessons.