Phil is a market research professional with over 17 years experience. He has developed and led research programs in complex categories across the globe. Phil has a proven record of ensuring research findings are translated into insights and clear implications that drive brand strategy, positioning/communication and product innovations.

Prior to joining Winkle Phil spent 5 years at Reckitt Benckiser: as a global category research director he was responsible for global research across both the fabric-care (Vanish, Woolite, Calgon) and home-care (Air Wick, Mortein) categories. Previously he was at SC Johnson, leading market research on the furniture & floor category at a regional level for 2 years.

Phil also has 10 years prior experience in agency/supplier side roles at MMR, BMRB and TNS. During this time he worked for clients including Procter & Gamble, Glaxo-Smithkline, Johnson & Johnson, Diageo, Brown-Forman, Moët Hennessy, Chivas Brothers, Kraft, RHM, Cereal Partners, Heinz, ICI, AkzoNobel, BHS, and Wickes.

Phil has long been fascinated by the study of human behaviour and is an honours graduate in Psychology from the University of Hull.

When he is not working Phil will most likely be found either walking (or running) in the Chilterns with his wife and son, discovering new music, or enjoying his garden.