| Hans Lingeman |
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With over 12 years experience in global market research Hans is one of the true pioneers in the industry - he was amongst the first implementing online data collection on a global scale (1996-’98) and experimenting with customer dialogue marketing (2001) and co-creation techniques (2006). Initially driven by personal curiosity, Hans is an avid student of all aspects of human behaviour. He is able to translate this understanding into both intelligent research design and into models which he now teaches to marketers and communication professionals in workshops to help them better understand their customers. Hans has experience operating in Europe, Asia and North America. He has worked for clients including Microsoft, McAfee, Ericsson, Philips, Heineken, InBev, ING, ABN AMRO, Citi Group, Volkswagen, BMW, General Motors, Sara Lee, Unilever, Shell and AkzoNobel. Hans has a masters degree in Economics from the University of Amsterdam. If Hans is not working, you can find him cooking, running, reading, enjoying time with friends, or driving his old motorbike. |