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"Did you know that over 50% of ideas never make it to market successfully? Happen knows why and how to change the odds"
Lohan Presencer, CEO @ Ministry of Sound Music Group
Lohan Presencer, CEO @ Ministry of Sound Music Group
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After starting out working in editorial for lifestyle magazines such as Sleazenation, Sleaze, Exit and Elle, Paul moved into insights and strategy with SCB Partners in London. Over the past 6 years he has lead a variety of research, positioning and innovation projects for clients such as Coca-Cola, Topshop, Estee Lauder, Coty, BAT, SAB Miller, AMEX and Bombay Sapphire. Running brand strategy projects has taken him to over 14 international markets, while also developing a strong global network of industry experts, commentators and key brand stakeholders.
In his spare time, Paul is a keen musician and has toured Europe and beyond in the past 5 years. His band’s debut album was released in early 2011.