His drive to make sense of consumer behaviour has always been part of Joris his DNA. After earning his degree in Marketing Management Joris' interest in 'the mind of the consumer' stimulated him to obtain a Master degree in Economic and Social Psychology as well.

Joris first applied this knowledge in the world of market research at Synovate Censydiam, using human motivation to inspire marketing. Following his time at Censydiam, Joris joined brand consultancy agency Clear where he broadened his experience, working on international insight-led strategy and innovation challenges for clients like Unilever, ING, Philips, FrieslandCampina and Heineken.

At happen Joris is applying his acquired holistic view, reaching beyond mere product and service concepts and extending into the role that technology and business play in successful innovation.

In his spare time he enjoys wining and dining with family and friends, though with two young kids the dining part now often asks for 'innovative' pancake creations

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