Diego has built his career around brand and insight-driven innovation. With an early start collaborating in the marketing launch of the Renault F1 team at the age of 20, he has since worked as brand analyst, market researcher and innovation consultant for clients such as Reckitt Benckiser, Unilever, Vodafone, Cadbury, BBVA, Heineken, Motorola and Sanofi Aventis.  

His contribution to Happen is based upon his endless curiosity, empathic capacity and team commitment, as to ensure an effective and reliable result on any innovation program carried out. Through ambitious global projects he has learnt that winning marketing and innovation proposals combine reduced time to market, consistency of product offering with brand model and most important of all, the need for innovation to be deeply grounded on end-user unmet needs.

Diego is a certified NLP Practitioner and graduate in Business Management from the Universidad Carlos III of Madrid, with an International Marketing & Strategy specialisation from the Universiteit Maastricht in The Netherlands. Followed by a Qualitative Trends Research postgraduate from the Universitat Ramon Llul (Blanquerna) in Barcelona and diverse Product & Service Design Certificates (DMI & Cornell).

In his spare time he likes to spend the time discovering hidden spots of his city or relaxing in front of a drink at his favourite sunny terrace.

Get in touch with Diego now.