Revlon and Happen worked with a range of grooming and tools experts including Miss South Carolina, a horticulturalist and a fly fisherwoman to create breakthrough insights and ideas for stand out presence in retail.

“The process that Happen introduced Revlon to resulted in multiple deliverables including a number of fresh new consumer insights, a new positioning platform that will help Revlon take uncontested space in the category as well as a 3 year pipeline of innovative product and Marketing ideas. In addition to the ideas that we have actioned immediately, the project delivered consumer interviews, clues and insights that we can continue to mine for years to come.  The Revlon Beauty Tools business is poised for future success as a result of the partnership with Happen.”

Donna Baird
Vice President Marketing
Revlon, New York