| Cognitive Bias Extravaganza |
| Written by Costas Papaikonomou |
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Roshni Pandey, Director Consumer Insights Asia Pacific @ IHG
Roshni Pandey, Director Consumer Insights Asia Pacific @ IHG
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Just in case you thought you were on to a good consumer insight, or particularly happy with the conclusions you've just drawn from a piece of market research: you're probably biased. Severly biased. Totally blinkered. [via