Always an honour to be nominated for an award by peers - our consumer research team Winkle has been nominated for the MOAward by the Dutch association of market researchers.

The results that have caught their attention come from our work with the breakthrough development and launch of Ericsson Money Services. Rather than relying on a virtual mockup environments and "respondents", the Winkle team managed to attract real users into the prototype versions of the online system and make them part of a small community of consumer co-developers, using the system for transfers in their daily life.

This provided the Ericsson team real feedback on real money transfers, by real people.