| Neurological explanation of the sense of embarrassment |
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Read the summary of the study at ScienceDaily.com. |
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Hiroko Ishibashi, Director Gum Innovation @ Kraft Foods
Hiroko Ishibashi, Director Gum Innovation @ Kraft Foods
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A new scientific study involving a particularly embarrassing karaoke "controlled test environment" has revealed where in the brain the notion of embarrassment is ignited: pregenual anterior cingulate cortex.