Why would the cosmetics and fashion industries ever need any innovation if human perception of beauty never changes? Well,  because it does. Newsweek has an intriguing article on how beauty affects our lives and the choices we make. Check out the video below and be amazed to how our perception of beauty has evolved in the past century. Note that 'evolution' doesn't mean improvement, but adaptation to circumstances. 

I wonder if this would be true for male faces to? Maybe not, given the similarities between Clark Gable and George Clooney.