Uncovering the Secret World of Your Shopper
Open Hub held on June 22nd 2010 in London

What percentage of purchase decisions for your product do you think are made in-store? 75%? 70%? 40%? If you are talking to your (trade) marketing team the answer is undoubtedly high; even larger if you talk to retail media people.

However we feel that this is the wrong question. When you stop to think about it, the truth is that 100% of purchase decisions are made in store. Even if in most cases it is habitual. So the real questions are those that relate to the shopper journey and the when, whereand howthese choices are made.

Emotions in the Aisles takes you on a guided tour into the secret world of shoppers to peel back their decision-making processes. Understand what really influences their purchase decisions, from in-store communication to shelf presence to claims made on the pack. How are decisions being affirmed, challenged, or transformed into habits?

Join us in London on June 22nd for the second edition of the interactive exploration session:

• Shopper insight tool kit
• Best Practice Case studies –who's doing it well and what are the learnings
• Practical application to see your customers with new eyes
• Live shopping immersions with your shoppers to deepen awareness of decision making
• Relevant insights to your category
• Specific ideas/opportunities identified to implement
• Expert cross-category peer group learning and exchange

When: Tuesday June 22nd from 8.30am until 5.30pm
Where: Happen Hub, London
Availability: We have 10 places to offer.
Cost: £1,400 ex VAT
Contact: Chris Long for further information or bookings