What this is about? In a rapidly changing environment, consumers are looking for integrity more than anything. Simply being sure they’re spending their money with people who won’t abuse their trust. Value alone is not enough when the messenger is being measured up as much as the message itself.

Get in touch with a Happen agent near you for the (free) full report.

Happen^® has been gauging consumer opinions and motivations in transatlantic lead-user communities with Mums and Gen Y, a quant study and a range of other immersions. We’ve asked them how they feel about trust and integrity and how this impacts upon the choices they make when spending during these uncertain times. We believe the results of this will have a significant impact on innovation, brand strategy and marketing communication through what will be challenging a 2010 and possibly beyond.

Pictures of the workshop event on September 24th.