Like many other large corporations, McDonald's is 'downscaling' its corporate identity into something more friendly. Something you feel you can trust. Exit red, in comes the green. [via VIBE]

Remarkably - their logo has just almost exactly the same colour scheme as SUBWAY. But they're in good company, as Andrew Kinnear recently showed in his beautiful collage of leafy green logos. Wonder when the other burger joints (oops - I mean QSR) join in moving away from the red backing?