Actionable innovation: FIRE® 1

How we do it?

By creating methodologies that are grounded in real-world pragmatism

Most innovation project outputs never see the light of day. Business realities often prevent innovation from ever reaching the market; dismal success rates <10% have become acceptable. But not for us! That is why world-class consumer businesses partner with us to embrace their business constraints and turn them into a creative force. Our actionable insights, technical pragmatism and commercial sense brought us an unbeatable track record in creating innovative propositions for consumer markets.

Incremental value generated by Happen
to date

$2.0bn

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