What's Happening

innovation challenges
Innovation is about getting things done

Arun Prabhu, global category director at Arla Foods, on creating innovation that succeeds in market Early in my innovation...

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game changer innovation
Introducing StarMaker: Analytics with the power to transform your innovation

  More product innovations fail than succeed. A lot more. But while innovation has always been risky, technology has...

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hunting for insights
When fishing for insights, you need to know how deep to dive

When it comes to innovation, everyone’s looking for a breakthrough. Or at least, they think they are. In reality,...

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spotting insights
Insights are all around you, if you know where to look

Getting into the habit of decoding the insights behind hit new products and ad campaigns helps you hone your...

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