Generation Z: The new kids on the block have arrived
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We have recently presented an introduction on what sets Generation Z apart to Tesco Labs as well as Lego – download the free first chapter of our book here and book your lunch and learn session in with us now to find out more!
This book is about looking round the next corner, taking a peak at a new generation which is currently emerging. Coined Generation Z, this new breed is about to launch itself into the public psyche as they move from childhood to adolescence and start to make decisions that will have a massive impact on us all.
Our book is inspired by the culmination of years of research focusing on the attitudes and behaviors of the ‘boomer’, the x and y generations, their evolution and how they have influenced Generation Z. In writing this book, we made a decision to bring together fresh research into Gen Z lives, focusing on how they engage with all aspects of life including money, education, food, technology, family and their aspirations for the future. Like a modern day hackathon, we gave ourselves just 48 hours to bring together our insights, ideas and thoughts as a creative team. It represents the start of the conversation; some ‘thought starters’ for how this generation might evolve in the future. It is brought to you as a collective team effort; it’s not meant as the final blueprint, merely a great place to start.
We hope you enjoy reading it as much as we enjoyed creating it! If you would like a hardcopy of the full book just get in touch and we will be happy to send you one.