We’re finalists for the MRS Best Innovation Award!
We’re proud to announce that StarMaker, Happen Group’s game-changing innovation supertool, has been named as a finalist in the MRS Best Innovation Award category.
StarMaker’s cutting edge approach to innovation uses proprietary analytics to deliver a clear understanding of consumer frustration and excitement towards a category, brand or product, using a variety of online data sources.
Companies including Samsung, Reckitt Benckiser, and Premier Foods have already benefited from the unique power of StarMaker to develop new products and hone existing ones.
StarMaker is all about fuelling our clients’ innovation journey, so naturally we’re delighted for it to be recognised as one of the most innovative tools out there. We’ll be crossing our fingers until the winner of the Best Innovation trophy is revealed at the MRS Awards on the 5th December.
In the meantime you can find out more here about how our innovative innovation tool can benefit your business.