Don’t know which claims will work for your target? Frustrated by benefits that don’t deliver? Like to swap swamping data for the few insights that’ll really work? Need it all yesterday?
Keep calm & WINKLE out ideas!
WINKLE is our sister ship – a global commercially focused research company delivering super-fast, highly predictive results.
- The speedy, value for money INSIGHT SCREENER will sharpen the roughest insight, and calibrate emotional resonance.
- CONCEPT CALIBRATOR halves the time and cost to screen concepts, and measures EQ – the main driver of behaviour.
- LEAD USER CO-CREATION enables the highly motivated – people with unmet needs – to invent their own solutions.
Read more at www.winkle.eu
Contact Hans Lingeman to learn more about WINKLE processes .