Need fresh consumer insights and high performance ideas?


Are your concepts flunking?
Do your insights lack insight?
Do your need states need work?
Do your knowledge gaps look like chasms?

Keep calm & catch FIRE!

FIRE is a third-generation insight model. It’s different to other insight-led offerings in two commercially relevant ways:

  • It’s streamlined to deliver consistently high performance results
  • It uses a golden triangle of leading edge consumer immersion techniques to ensure the discovery of fresh, new perspectives. Typically these might include Ethnography, Lead User Communities and Conflict Groups but there’s no one-size-fits-all solution; we only select the methodologies that are right for your challenge.

Read more about the process

Contact Mark Cowan to learn more about FIRE


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