How Happen generates value:

Happen is an innovation agency. We generate value using methodologies with proven success in market. Watch this short animation

The Innovation Agency
M&S Food on the Move

The Food On The Move category becomes the most successful category in M&S foods in the past two years

A differentiated Food On The Move proposition which reconnected the business with the category and customers, brought to life through product offering, packaging and in-store execution... with staggering results.


Consumer research: Winkle

Our sister co. Winkle: daring to make consumer research Boldly Simple to speed up decision-making at every step of innovation.

Fire Framework
Fire® Framework

Consumer-Led insight

Our FIRE® framework delivers fresh insight into unmet consumer needs, driving high performance ideas

360 Innovation Approach
360 Innovation Approach

Inspiring purposeful creativity

We pride ourselves on approaching all our innovation projects with a holistical 360 degree approach.

We deliver success

Read our case studies

To date we have delivered over $4.2bn in incremental value for our clients

Pansensic Web
Pansensic® big data

Pick up the weak signals of change, by listening to the world around us

A multi-dimensional sentiment analysis tool that uses smart lenses to sift through big data

Generation Z
Generation Z Book

Download our free book HERE

Discover all you need to know on Generation Z - The new kids on the block

Men's Health vitamins
Men’s Health Vitamin Range

We collaborated with the retailers to develop in-store activation plans for a ‘wow’ launch and 8 SKU's are out now!

We worked collaboratively with Omega Pharma to launch a brand new Men’s Health vitamins range into the UK market.

weetabix protein drink
Weetabix On The Go Protein Drink

By unlocking the winning insights it became clear Weetabix on the go drinks had an opportunity to grow the category with a high protein breakfast drink

This high protein breakfast drink range launched with national distribution in June this year and is already out performing sales expectations and achieving category growth

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Why failure is underrated

Behind every great business success story is, more often than not, a litany of failures. Ask any ‘successful’ person...

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Find out how to achieve breakthrough innovation success at IIeX

Happen and Winkle recently presented at this year’s Insight Innovation Exchange Conference on the 3rd and 4th March in...

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