"Slapping 'New Formula' or 'Improved Recipe' onto an existing product label is the innovator's equivalent of writer's block."
Happen® 



Read here how we help the world's leading consumer companies redefine their innovation success rates.

Download Happen Overview PDF Go straight to the Happen® info PDF or get in touch via one of our offices.

Recent Happen Tweets

Enlightenment comes from small, sweet observations and lamp posts.
Positioning 101: Don't forget to tell me what your idea compares to and forget about the rest.
Winkle is looking for new Winklers and is looking for new office space in Amsterdam. Any ideas will be welcomed warmly!
Good ideas tend to take more time to develop than bad ones. Sadly, spending forever developing an idea doesn't guarantee it'll be good.
Superimposing Henry Ford onto Steve Jobs: "if I'd asked The People what they wanted, they'd 've asked for nothing more than a bigger iPod".
Inertia is not an external factor stopping you, nor is paralysis.
There is no upper limit to how busy you can be, as you can always take on another task. The output quality just goes down, that's all.

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Happen® in the Financial Times
Written by Costas Papaikonomou   

FT HappenWe're in the Financial Times! Read about our insight-led innovation approach (and consumer work in particular) in the weekly column by Mike Southon. He's co-author of the 'Beermat' entrepreneur bestsellers and a Friend of Happen. Read the article online here.

Or read the FT original in print here
 
Emotions in the aisles II
Written by Chris Long   

Emotions in he aislesUncovering the Secret World of Your Shopper
Open Hub held on June 22nd 2010 in London

What percentage of purchase decisions for your product do you think are made in-store? 75%? 70%? 40%? If you are talking to your (trade) marketing team the answer is undoubtedly high; even larger if you talk to retail media people.

However we feel that this is the wrong question. When you stop to think about it, the truth is that 100% of purchase decisions are made in store. Even if in most cases it is habitual. So the real questions are those that relate to the shopper journey and the when, whereand howthese choices are made.

Read what happened
 
Knowing Me Knowing You
Written by Caroline Holt   

Knowing Me Knowing YouBuild your skills in relationship management
Held on Wednesday 7th & Thursday 8th July, 2010
Happen Academy's 'Knowing Me, Knowing You' two-day programme helps you develop and improve the key skills necessary to confidently champion and engage others in the team/business with an idea from conception through to delivery.

Read the training program details and how to book a seat
 
Project partnership with Mediasmiths
Written by Vijit Singh   

MediasmithsWe are delighted to announce that we have won an exciting project with a Regional Development Agency in the North of England in partnership with Thomas De Brun and our friends at Mediasmiths. This is an exciting foray simultaneously into the world of media and the public sector.

That's all we can say at the moment but watch this space.

 
Marks & Spencer chooses Happen
Written by Wayne Horo   

M&SWe're very proud to announce that the Bakery category team at M&S has chosen Happen and Winkle.  M&S is greatly respected with a reputation based on quality, value, service, innovation and trust. We are all very excited to have the opportunity to work with the M&S team and this iconic retail brand.

 
Happen's Hundred Innovation Quotes
Written by Costas Papaikonomou   

Innovation QuotesIntroducing Happen's first Hundred Innovation Quotes to spice up your reports when you can't find any cool maxims from Einstein, Edison or Grouch Marx.

Free to copy, distribute and retweet - as long as you refer to Happen® or Happen.com as your source of inspiration.

Read all 100 innovation quotes here
 
The Ugly, Evil Twin of Operational Excellence... Systemic Inertia
Written by Costas Papaikonomou   

uglytwinOperational Excellence - the mantra that came into fashion in the early nineties of the previous century and one that is still fanatically preached across the globe. It beholds the complete mastery of one's primary business processes. It allows for surgical accuracy in delivering output to spec. It lives in Centers of Excellence clustered on every continent. The business breathes, eats and drinks Lean, Six Sigma, 5s, TQM.

Who would have thought there could ever be a downside to delivering a job to perfection? Well, it turns out there is. Many of the process superstars that grew to dominate their markets through Operational Excellence have fallen prey to its stillborn twin: Systemic Inertia. Think Dell, Circuit City and even the superheroes at Toyota.

Read more about Systemic Inertia
 
2.5 Years – the average life of an innovation team
Written by David Walker   

Organisations are variously good or bad at innovation. Whether they fit into the former or the latter category, all seem to feel the need from time to time to set up an innovation group that sits outside their normal brand teams or business categories.

Read more...
 
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