How Happen generates value:

Happen is an innovation agency. We generate value using methodologies with proven success in market. Watch this short animation

The Innovation Agency
Lurpak Cook's Range
Lurpak Cook’s Range

Successfully raising butter's profile into premium while adapting consumers' new cooking habits

The Lurpak Cook's Range launched with a huge bang- and an exclusivity deal with Tesco, continuing today to add value to the category.


Consumer research: Winkle

Our sister co. Winkle: daring to make consumer research Boldly Simple to speed up decision-making at every step of innovation.

Fire Framework
Fire® Framework

Consumer-Led insight

Our FIRE® framework delivers fresh insight into unmet consumer needs, driving high performance ideas

360 Innovation Approach
360 Innovation Approach

Inspiring purposeful creativity

We pride ourselves on approaching all our innovation projects with a holistical 360 degree approach.

2 Billion
We deliver success

Read our case studies

To date we have delivered over $2bn in incremental value for our clients

Pansensic Web
Pansensic® big data

Pick up the weak signals of change, by listening to the world around us

A multi-dimensional sentiment analysis tool that uses smart lenses to sift through big data

Generation Z
Generation Z Book

Download our free book HERE

Discover all you need to know on Generation Z - The new kids on the block

M&S Half and Half Loaf
M&S Half and Half Loaf

A new vision for the bakery aisle

The Half and Half loaf was one of the most successful launches for M&S, driving sales, footfall and margin


Successful launch of an innovative men’s shaving range and recent winner of 'Best Razor' at the annual Men's Grooming Awards 2015

Successful launch of an innovative men’s shaving range, with glowing online product reviews and strong sales at launch.

SWEAT: the simple principle of asset-out innovation
SWEAT: The simple principle of Asset-Out Innovation

In the typical operational view on Sweating assets, the goal is to optimize production and cut cost out of...

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Innovation disruption spark
Elegant Disruption – Innovation Refined

We’re all familiar with ‘disruption’ in business although we may not call it that. Think Spotify, Uber, Etsy, and...

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Contact us

We have over 80+ people worldwide. Speak to us today.